Opportunity for a brilliant content marketing specialist to join a global tech leader
Our client, a global leader in software, is looking for a content specialist to join the marketing team for one of its newest product areas. The ideal candidate will marry superb creative and writing skills with strategic marketing ability to create compelling campaigns for an international B2B audience.
- Plan, create and implement an effective content strategy with a focus on improving product brand differentiation
- Ideation, creation and execution of demand content including, but not limited to, digital ads, social, email marketing, media articles, web copy, eBooks/reports, event content, industry speaking presentations, blogs and video storyboards & scripts
- Translate product strategy into engaging, relevant, and compelling marketing messaging addressing customers’ pain points
- Understand the market to develop effective regional content plans
- Manage a content calendar and ensure stakeholders have visibility of content under development and future plans
Key skills and experience required
- Extensive experience in a content creation or similar role
- Deep understanding of B2B demand generation, content production and sales funnels
- Excellent writing skills and experience in storytelling
- Experience of implementing integrated and strategic content marketing campaigns across multiple channels
- Self-starter with proven track record of working in a dynamic, global marketing environment with the ability to prioritise and manage competing demands
Previous experience in a hi-tech B2B SaaS organisation would be advantageous but is not essential. This is a 12-month, fixed-term contract to start asap (up to a maximum of one month’s notice). Please apply below or email firstname.lastname@example.org for further details.