The Advertising Standards Authority seeks a Director of Communications
Advertising Standards Authority - Director of Communications
The ASA is the UK regulator of advertising across all media, including online. Our work includes taking proactive action against misleading, harmful, offensive or otherwise irresponsible ads and acting on complaints. We make sure ads are legal, decent, honest and truthful.
This is an exciting time to be joining us as we continue to implement our 2019-2023 strategy, More Impact Online. The ASA is changing to deal with the new challenges posed by regulating online advertising at scale. We are three years in to the job of rebalancing our regulation away from reactive complaints casework towards proactive, tech-assisted intelligence-gathering, complaint handling, monitoring and enforcement. Our communications capability is crucial to our ability to succeed.
You will be responsible for leading the internal and external communications, public affairs, marketing and research functions of the ASA and CAP.
You will lead in making the case for effective advertising self- and co-regulation to politicians, opinion-formers, industry and public, including through raising awareness of our current and future role regulating online advertising and through overseeing the roll out our ASA ad campaign to the whole of the UK.
You will also oversee the communications budget and act as one of our key spokespeople, including in live interviews in broadcast media.
And as a member of the Senior Management Team, you will play an active role in the initiation, development and implementation of strategy and policy across the full range of our responsibilities.
We think the ASA is a great place to work. Having moved into our fantastic new office in Shoreditch shortly before the pandemic hit, we are now adapting to hybrid working. We have a culture that is open, friendly and collaborative, with a real focus on making the right decisions in the right way, and learning while we are doing it. We welcome applications from all sections of the community and we are committed to being a diverse and inclusive organisation, both so we can represent everyone in the UK and so our own colleagues feel at home at work.
You can look forward to an interesting and varied career in media regulation if you have the passion and drive to help us achieve our goal to make every UK ad a responsible ad.
For more information, please consult the job description HERE
Please submit your CV, quoting reference number JG-2110-8010 and with a supporting statement describing why you would be the best person to join our team and how you can contribute to our success.
Applications close at 23:59 on Sunday 9th January and Ellwood Atfield will begin to contact applicants from w/c 13th December