Interim Senior Consumer PR Manager

  • Location: London
  • Salary: £400-430 a day
  • Ref: OF-1904-6583
  • 2019-04-12T00:00:00+00:00
  • Ellwood Atfield
  • Interim

Interim Senior Consumer PR Manager for FMCG brand

The opportunity
We are looking for an interim Senior Consumer PR Manager with strong Consumer PR experience to work with the marketing and vertical trading teams at a leading retail organisation to develop and execute a retail communications calendar and actively participate in shaping perceptions.

The role is paying up to £430 a day for 3-6 months, starting in May 2019. 

Responsibilities

  • Conducting a thorough audit and influencer map for the core consumer targets and identify the most effective channels to reach and influence them
  • Development of a consumer lifestyle communications strategy in line with business needs
  • Development of a regional Social Media and Influencer strategy
  • Creation and ownership of local conversation (editorial) calendar
  • Cultivate brand enhancing strategic partnerships (celebrities/influencers) to help build the brand credentials in EMEA
  • Develop and maintain effective working partnerships with key media
  • Devise and run communications programs designed to protect the brand and corporate reputation 
  • Provide sound counsel to the leadership teams on issue management

Person specification

  • Retail or FMCG sector experience is essential 
  • Consumer PR experience
  • Brand, marketing and digital experience 
  • Experience of building consumer campaigns that span platforms: earned media, digital channels  
  • A passion for identifying and building innovative global programs that will drive shopper engagement
  • Experience driving effective fashion, lifestyle communications programmes
  • An expert storyteller – for internal and external audiences

If you would like to apply for this role, please apply quoting the reference no. 1904–6583-OF

 

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