Interim Head of Marketing
The Opportunity
Ellwood Atfield is pleased to be partnering with Kinship, the leading charity supporting kinship carers in England and Wales, to recruit an Interim Head of Marketing.
About Kinship:
Kinship is the leading kinship care charity in England and Wales. We offer kinship carers financial, legal, practical and emotional support and understanding from the moment they need it, for as long as they need it. Our expert advice, information and guidance helps with complicated and stressful decisions that so many kinship families have to make. We are always there to support them through challenging times and celebrate the good.
Kinship carers are strong and determined. Together, they are powerful. We help them build communities of support and action by connecting families locally and across England and Wales.
We are at the heart of kinship networks, partnering with and influencing service providers, local and national government and other organisations. We give everything we have to fight for each family and their rights, changing society until every kinship family is recognised, valued and supported.
Kinship care often begins in crisis. A child has parents who are unable to care for them, for whatever reason. It can be frightening, confusing and heart-breaking.
Instinctively, a loved one steps in – a grandparent, brother, sister, aunt, uncle or family friend. They are now a kinship carer, bringing up the children they love. There is often no chance to prepare. Plans may be pushed aside. Relationships, jobs and savings are frequently sacrificed.
It is life changing and challenging raising children who have been hurt or neglected, but kinship carers do it anyway because they put the children first.
We know how hard life can be for kinship carers, but we have seen the amazing things they are capable of, with someone by their side. With the right support, children raised in kinship families can flourish.
That is why we support, connect and campaign – to keep kinship families stronger by keeping them together.
About the Opportunity
As Interim Head of Marketing, you will lead a small team, to develop and deliver integrated, creative marketing campaigns. You will be responsible for overseeing marketing strategies that will increase awareness, engagement, and reach for their services, including new programmes funded by the Department for Education.
Key Responsibilities
Key Experience Required
Desirable knowledge, skills and experience
Equality Diversity and Inclusion
Kinship is committed to championing equality, diversity and inclusion. We believe our work is greatly enhanced by the varied backgrounds, experiences and views represented within our teams. We aim to create inclusive teams, celebrate differences and encourage everyone to join us and be their true self at work. We therefore encourage applications from anyone who fits our values, whatever their religion or belief, sex, gender identity, race, age, sexuality or disability and are actively seeking candidates that can bring real innovation and commitment to us.
To apply for this position please submit your application using the link below.
About Kinship:
Kinship is the leading kinship care charity in England and Wales. We offer kinship carers financial, legal, practical and emotional support and understanding from the moment they need it, for as long as they need it. Our expert advice, information and guidance helps with complicated and stressful decisions that so many kinship families have to make. We are always there to support them through challenging times and celebrate the good.
Kinship carers are strong and determined. Together, they are powerful. We help them build communities of support and action by connecting families locally and across England and Wales.
We are at the heart of kinship networks, partnering with and influencing service providers, local and national government and other organisations. We give everything we have to fight for each family and their rights, changing society until every kinship family is recognised, valued and supported.
Kinship care often begins in crisis. A child has parents who are unable to care for them, for whatever reason. It can be frightening, confusing and heart-breaking.
Instinctively, a loved one steps in – a grandparent, brother, sister, aunt, uncle or family friend. They are now a kinship carer, bringing up the children they love. There is often no chance to prepare. Plans may be pushed aside. Relationships, jobs and savings are frequently sacrificed.
It is life changing and challenging raising children who have been hurt or neglected, but kinship carers do it anyway because they put the children first.
We know how hard life can be for kinship carers, but we have seen the amazing things they are capable of, with someone by their side. With the right support, children raised in kinship families can flourish.
That is why we support, connect and campaign – to keep kinship families stronger by keeping them together.
About the Opportunity
As Interim Head of Marketing, you will lead a small team, to develop and deliver integrated, creative marketing campaigns. You will be responsible for overseeing marketing strategies that will increase awareness, engagement, and reach for their services, including new programmes funded by the Department for Education.
Key Responsibilities
- Developing and implementing strategic, audience-led marketing campaigns to support Kinship’s services and programs.
- Leading the development of tailored marketing strategies for a range of audiences, including kinship carers, local authorities, and voluntary organizations.
- Managing the Marketing Team, including setting objectives, providing guidance, and overseeing the team’s delivery of key marketing activities.
- Collaborating across teams to ensure consistent, impactful messaging across all channels, both digital and offline.
- Leading the planning and execution of a schools engagement campaign to raise awareness about kinship care in education settings.
- Analysing marketing performance and adjusting strategies based on data-driven insights.
- Managing the marketing budget and ensuring efficient use of resources.
Key Experience Required
- Significant experience in senior marketing roles, with a proven track record of developing and executing successful, multi-channel marketing strategies.
- Experience in the not-for-profit or social care sector
- Strong leadership skills with experience in line management and collaborating with senior stakeholders.
- Expertise in digital marketing, including social media, email marketing, and paid/organic campaigns.
- Experience using CRM systems (e.g. Salesforce) to inform strategy and optimize marketing efforts.
Desirable knowledge, skills and experience
- Experience of kinship care
- Knowledge of children’s social care system and/or experience of work with kinship carers.
Equality Diversity and Inclusion
Kinship is committed to championing equality, diversity and inclusion. We believe our work is greatly enhanced by the varied backgrounds, experiences and views represented within our teams. We aim to create inclusive teams, celebrate differences and encourage everyone to join us and be their true self at work. We therefore encourage applications from anyone who fits our values, whatever their religion or belief, sex, gender identity, race, age, sexuality or disability and are actively seeking candidates that can bring real innovation and commitment to us.
To apply for this position please submit your application using the link below.
Any questions?
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