The Organisation

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Ellwood Atfield is working with Youth Sport Trust (YST) – the UK’s leading children’s charity for improving the education and development of children through play and sport. Youth Sport Trust champions a future where children reap the benefits of physical activity by empowering educators, changing attitudes and driving policy change.

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The opportunity

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Youth Sport Trust are looking for a Media Relations Officer on a permanent basis. As a Media Relations Officer, you will create a programme of media and PR activity and play a vital role in supporting the charity’s strategic Marketing and Communication objectives.

You will promote key media messages, raising brand awareness and demonstrating the important work of YST of building a happier, more resilient UK child population.  This involves, cultivating strong ties with journalists and relevant media outlets, whilst overseeing a clear engagement plan for YST’s Ambassador and School Sport Champion networks. As a Media Relations Officer, you will also manage the YST press office, handle media inquiries and support in the development of reputation building and crisis communications planning. This is a fantastic opportunity for a Media Officer looking to build on their career with an interest in sport or children’s development.

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Key Responsibilities

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• Oversee engagement with national and regional media stakeholders including building relationships directly with journalists.
• Identify and develop positive media case studies the highlight the impact of the work of the YST.
• Work with the Marketing and Communications team to promote case studies through relevant channels including media, website, social and relationship comms.
• Act as YST’s main point of contact for media/PR requests and queries.
• Lead the evaluation reports to inform internal colleagues of media coverage obtained.
• Develop and oversee press releases, statements, briefings, launch events, interview opportunities and placed articles.
• Monitor the success of the Media strategy and lead appropriate actions aligned to YST’s strategic plan.
• Research the most effective media monitoring tools, to ensure tracking, compliance and understanding of YST’s Media and PR strategy.
• Develop and maintain a bank of media materials, including case studies, spokespeople, and pre-agreed lines and messaging to facilitate rapid responses.

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Essential Criteria
 

• Proven PR experience in a press office role with national scope.

• Strong sense of news value and ability to work reactively and proactively with a wide range of media.
• Ability to develop strong ties with relevant national and specialist journalists.
• Experience of developing detailed evaluation and analysis reports.
• Experience and knowledge of how media strategies fit into a bigger corporate plan.
• Ability to work with the press and publicity teams within Youth Sport Trust’s government and corporate partners.

Excellent Benefits
 

• 25 days of annual leave with the option to buy 5 additional days.
• Discounts on gym membership.
• Access to cash plan enabling employees to reclaim costs for medical care and treatment.
• Free 24/7 access to a digital financial planner.
• Access to life assurance scheme.
• 5 days of volunteer leave.
• 5% pension contribution from employer.

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How to apply:

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To apply, please submit the form below and include a copy of your CV to alex.c@ellwoodatfield.com. Please apply before Thursday 21st November

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Ellwood Atfield is the leading headhunters for corporate affairs, communications, policy, and advocacy. An employee-owned boutique search firm, we help you hire the most senior leaders and everyone who reports to them. We promise to connect talented people, smoothly and efficiently.

Our purpose is to create important and enduring relationships. We are an equal opportunities employer and promote diversity across our profession to ensure every individual has the opportunity to perform at their best. If you have not done so already, please let us know if you require any support so we can make the right adjustments and considerations should they be required.‍