The Education sector faces a variety of challenges from a changing political and regulatory environment and increased commercial pressures. This has changed the nature of the communications challenge and there is an increased move away from using the function to tell a good story. Instead, there is a drive towards a more integrated communications and marketing strategy focused on attracting students/customers.
Ellwood Atfield has an understanding of this tension within integrated communications. As well as understanding the need to identify where they should be integrated and where they should be separate. We have a broad range of experience in the sector, recruiting for Universities, Trusts, Education Charities and Government Agencies.