The Opportunity

The NSPCC's mission is to end cruelty to children in the UK. In order to carry out its charitable work and achieve its strategic objectives, the NSPCC must communicate efficiently and effectively with the maximum possible impact, relevance and emotional resonance to engage all key audiences including supporters, professionals, service users, volunteers and the public across a variety of channels. 

As Associate Head of Communications Planning and Insight you will have the strategic planning skills, strong leadership, project management and influencing skills to engage a diverse range of key stakeholders. You will work in partnership with colleagues across the NSPCC, including marketing and planning, brand and content, media and internal communications, to deliver timely, effective and compelling marketing campaigns.

Main responsibilities

‍

• Oversee all communications and marketing activity: planning the teams and agencies to develop effective campaigns, underpinned by strong audience insight
• Work with marketing and communications teams and leadership to develop an overarching annual marketing plan to meet key organisational objectives
• Lead the supporter experience team and play a key role in the development of the new supporter-centricity strategy (led by income generation) which aims to put supporters at the heart of the NSPCC’s decisions        
• Oversee the organisational market research and insight strategy, and ensure the application of insight to supporter engagement, marketing and communication strategies
• Agency relationship management including media and research partners
• Be financially numerate and be able to evaluate campaigns – ensure deep understanding of budgets, marketing spend and financial reports.

‍

Key skills and experience required

‍

• Evidence of a substantial track record of success gained in the charity sector; working in strategic marketing, insight and planning, and dealing with a wide range of marketing disciplines and channels
• Substantial experience of strategic marketing and communications planning, and financial planning, including the use of strategic frameworks to support these processes
• Excellent ability to plan, monitor, and implement major projects to agreed deadlines, often with conflicting priorities
• Oversight of a charity's marketing research and insight strategy, ensuring the application of insight to supporter engagement, marketing and communication strategies
• Highly developed interpersonal skills and the ability to communicate and deal with people at the highest level in a range of disciplines, and to successfully achieve objectives through these contacts
• Understanding of the media and regulatory environment for charity marketing.

‍

Closing date, Thursday 15th May 2025

‍

Ellwood At field is the leading head hunters for corporate affairs, communications, policy, and advocacy. An employee-owned boutique search firm, we help you hire the most senior leaders and everyone who reports to them. We promise to connect talented people, smoothly and efficiently.

Our purpose is to create important and enduring relationships. We are an equal opportunities employer and promote diversity across our profession to ensure every individual has the opportunity to perform at their best. If you have not done so already, please let us know if you require any support so we can make the right adjustments and considerations should they be required.

‍