The organisation

Our client is the UK’s leading trade association for a vibrant and high-profile consumer industry.

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The opportunity

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The Senior Marketing Manager plays a pivotal role within the organisation’s communications team, formulating their digital strategy and communications in line with their brand.  Managing a team of two, the interim will develop and lead the digital marketing strategy to grow awareness and engagement amongst members and consumers. 

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This is a 12-month maternity cover, to start by mid-October 2025, and is a part-time role (30 hours per week).

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Main responsibilities

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• Manage and evolve a digital marketing strategy with a core focus on social media channels, working with the PR and brand team, as well as the wider organisation
• Manage marketing campaigns, from strategy and planning to delivery and reporting, ensuring brand integrity and driving awareness and engagement
• Carry out regular analysis and monitoring of social media channels in order to make recommendations of how to evolve the social media strategy
• Manage the social calendar across all channels to ensure content is consistent and the frequency of posting is in line with the overall social media strategy
• Support senior colleagues with budget reporting and monitoring expenditure
• Manage the Senior Content Executive and the Marketing Executive.

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Key skills and experience required

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• Experience of managing a social media marketing plan in support of business goals to both B2B and B2C audiences
• Proven experience of offline and online marketing and advertising
• Excellent knowledge of/experience in using tools to analyse social media and website content, including Google Analytics
• Experience of taking insights from data and preparing high quality reports for internal or external presentation Proactive approach to projects and delivery
• Excellent organisation skills, meticulous attention to detail
• Knowledge of PowerPoint, CRM systems, Hootsuite.