In 2015 David Wheeldon, Group Director of Policy and Public Affairs at Sky approached Ellwood Atfield to recruit a Head of its new Brussels office. We recruited Daniel Friedlaender into this role. According to his boss, Daniel has been a great hire and made a real success as Head of Brussels, also joining as Board Member at the Association of Commercial Television in Europe. Daniel is responsible for leading Sky’s European office and coordinating Group level work on public affairs, policy, PR, events and partnerships. Daniel was previously Head of EU Communications and Public Affairs at IFPI.