Gareth Harding first dealt with how to engage journalists so that they will take up your story line. He mentioned the need to address your audience via a means and language that is adapted to the intended readership before informing about how to pitch a story. He then described how to present a newsworthy press release and underlined the use of visuals such as video, photos, infographics etc. Gareth focused on which platforms to use to develop a good relationship with journalists, mentioning twitter in particular. Finally, he urged participants to prepare for interviews thoroughly, rebut false stories in writing and don’t shoot the messenger!
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