Upcoming Association Leadership Academy Sessions

Brexit through the Looking Glass: Focus on highly impacted business sectors – May 2018

Why attend?

This is the Association Leadership Academy’s fourth session on Brexit.  We intend to now move beyond the phase of assessing the situation to providing the audience with hands-on information from leading sectoral experts. We have selected representatives from the sectors that constitute the three pillars of the EU economy to share their know-how, expectations and coping strategies with you.

Have you ever wondered how the EU agricultural sector is handling matters? Or how financial markets are dealing with the frustrating pace of negotiations? How does the UK manufacturing sector view the short to mid-term future?

Topics addressed

We are delighted to announce the participation of Pekka Pesonen, Secretary General of COPA-COGECA, and Tanguy van de Werve, Managing Director of the Association for Financial Markets in Europe.

These key speakers will address:

  • the scale of the challenge,
  • how they prioritise issues in an ever-changing landscape,
  • the governance structures created to ensure representation and leadership, and
  • how to achieve cohesion communicate


We have invited two experts to provide case studies for their respective sectors:

Laure Alexandre of spiritsEUROPE will tell of the “Tale of Two Whiskies or Whiskeys”.

Fergus McReynolds of EEF – the Manufacturing Organisation – will speak of representing UK perspective, and “Planning for the New Relationship”.

Who should attend:

Association Secretaries General, Executive Directors, Directors General, Chief Executives and Managing Directors of associations. For this special event, we encourage you to extend this invitation to your Board Chairs or Presidents.

Practical information:  

The event is free of charge and will take place on Tuesday 15th May 2018, from 1200 to 1400.  It is kindly hosted by FIPRA at their Brussels offices, 227 Rue de la Loi, B-1040.

Please register by writing to academy@ellwoodatfield.com.

Participation in this event is by invitation only. Chatham House rules apply.

Other Upcoming Sessions

Recruiting and Retaining a High Performing Secretariat

Speakers: Dr Rachel Barlow and Mark Dober of Ellwood Atfield and the Association Leadership Academy





Date: Thursday 21st June, 2018 (TBC), from 1200 to 1400.

Venue: TBC

More information to follow in May.


Trade Law for Associations

Speaker: Laurent Ruessmann, Partner for Competition, Regulatory and Trade Law, Fieldfisher





Date: Tuesday 25th September, 2018, from 1200 to 1400

Venue:  l’Arsenal, Boulevard Louis Schmidt, 29, 1040 Brussels

More information to follow in June.

Previous Association Leadership Academy sessions

To communicate or not to communicate

The speakers sat down to face a tightly packed Press Club. Natalia Kurop as moderator set the context of the session by providing three key themes to be addressed by the speakers, and in the audience Q&A session: To communicate or not to communicate?
The role of communications and media relations in EU association advocacy. Feeling the fear and doing it anyway
Why is media relations important to advocacy? Working in the Twitter world Policy in 140 characters or less.

Do’s and Don’ts of working with self-employed contractors

This Association Leadership Academy session was hosted by Sophie Maes in the spacious Claeys & Engels theatre meeting room. Sophie presented on the potential for and means of legally complying with a self-employed status for both a Finance Director and a Secretary General as examples.

Influence and Media Messaging for associations

Sticky messages, led by Laura Shields, hosted by KPMG. Laura led an interactive workshop on developing media messages that “stick” for associations. A notoriously difficult task not least due to the need to build consensus within an association and the ensuing dilution of the key message.

Business Associations and their Corporate Members: how to harvest mutual strengths

The Association Leadership Academy held a lunch time session on ‘Business Associations and their Corporate Members: how to harness mutual strengths’, led by Brunswick.This session focused on gaining a better understanding of corporate priorities and how these could be integrated into an association’s strategic planning.

Would you like to advance your career or appoint someone?