Upcoming Association Leadership Academy Sessions

The Latest in EU Trade Policy for Trade Associations – October 2018

Why attend?

Whether the industry that you represent has been affected directly, or you are expecting repercussions from a related sector in the coming weeks, do not miss this opportunity to learn from our experts.

Geopolitical uncertainty is something that all public affairs professionals know how to deal with. Whether it means using crisis management skills, analysing electoral outcomes or dealing with the growth of the Asian manufacturing sector. But these times are unprecedented. Brexit negotiators are now facing the cliff edge of “no deal”, and President Trump has turned his attention to Turkey as a new trade skirmish grows while others continue.

At this session, Laurent Ruessman and Jochen Beck will address these burning topics and shed light on the rules and laws that apply. Which are they? How are they applied? How can you best advise and inform your members?

The session will deal with:

• Major recent revisions to EU trade defence rules
• World Trade Organisation reform
• New trade tools or better use of existing tools?
• Consideration of trade impacts of EU product & environmental policies, as well as putting sustainability requirements into trade tools?
• Highlights from recent Free Trade Agreements and new or ongoing Free Trade Agreement negotiations

For further information and to attend please click here.

Previous Association Leadership Academy sessions

emojiis on escalator

To communicate or not to communicate

The speakers sat down to face a tightly packed Press Club. Natalia Kurop as moderator set the context of the session by providing three key themes to be addressed by the speakers, and in the audience Q&A session: To communicate or not to communicate?
The role of communications and media relations in EU association advocacy. Feeling the fear and doing it anyway
Why is media relations important to advocacy? Working in the Twitter world Policy in 140 characters or less.

Woman in box

Do’s and Don’ts of working with self-employed contractors

This Association Leadership Academy session was hosted by Sophie Maes in the spacious Claeys & Engels theatre meeting room. Sophie presented on the potential for and means of legally complying with a self-employed status for both a Finance Director and a Secretary General as examples.


Influence and Media Messaging for associations

Sticky messages, led by Laura Shields, hosted by KPMG. Laura led an interactive workshop on developing media messages that “stick” for associations. A notoriously difficult task not least due to the need to build consensus within an association and the ensuing dilution of the key message.

red pole

Business Associations and their Corporate Members: how to harvest mutual strengths

The Association Leadership Academy held a lunch time session on ‘Business Associations and their Corporate Members: how to harness mutual strengths’, led by Brunswick.This session focused on gaining a better understanding of corporate priorities and how these could be integrated into an association’s strategic planning.

Would you like to advance your career or appoint someone?