The Opportunity

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Drive the brand strategy of a leading UK digital infrastructure business, shaping high-impact campaigns that build market credibility, awareness, and commercial growth

If you are excited by the opportunity to shape brand strategy, launch impactful campaigns, and position a business at the centre of a rapidly evolving industry, this role offers the chance to make a visible and lasting impact. This organisation operates at the forefront of UK digital infrastructure, delivering connectivity solutions that support customers, landlords, and partners across the telecoms ecosystem.

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As Brand Marketing Manager, you will lead the organisation’s brand marketing strategy and execution, building awareness, credibility, and market preference across priority audiences. You will create and deliver top and mid-funnel campaigns that support new products, vertical market expansion, and long-term brand growth across both the core business and new business acceleration initiatives.

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This is a highly collaborative role where you will work closely with Product, Sales, Performance Marketing, Content, and Creative teams to bring brand narratives to life across multiple channels. You will play a key role in establishing market positioning, strengthening category leadership, and building the foundation for measurable commercial growth.

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Main responsibilities

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• Own the organisation’s brand marketing strategy, roadmap, and execution aligned to strategic priorities, core business growth, and new market expansion.
• Lead top and mid-funnel campaign strategy and delivery across new propositions, vertical markets, enterprise segments, and category positioning initiatives.
• Translate brand strategy and value propositions into compelling messaging frameworks, campaign territories, and evidence-led storytelling.
• Deliver integrated brand-led campaigns that drive awareness and consideration across digital, trade, paid, and earned channels.
• Own always-on brand activity including thought leadership, market education, and credibility-building campaigns.
• Partner closely with Product, Growth, Sales, Content, and Creative teams to ensure alignment between brand messaging and commercial priorities.
• Support campaign execution through clear briefing, stakeholder management, and collaboration with Brand & Creative Studio teams.
• Track and report on brand and upper-funnel performance including awareness, engagement, message cut-through, and share of voice.

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Key skills and experience required

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• Strong expertise in B2B brand marketing and upper-funnel campaign strategy.
• Proven ability to build awareness and consideration campaigns for complex products, propositions, or technical services.
• Strong narrative development, positioning, and messaging capability.
• Experience launching new products, propositions, or vertical market campaigns.
• Understanding of how brand and upper-funnel activity supports down streamdemand generation and lead conversion.
• Experience within telecoms, digital infrastructure, or closely related sectors is highly desirable.
• Strong stakeholder management, prioritisation, and campaign delivery skills within fast-paced environments.

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Application

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To apply, please do so below, or contact Jamie Ferguson at jamie.f@ellwoodatfield.com.