‍The opportunity

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Ellwood Atfield are partnering with a youth advocacy charity who work closely with teachers, celebrities and government to advocate for a greater focus on physical activity and wellbeing in schools.

The charity is looking for an Email Marketing Officer on a10-month maternity cover basis. In this role you will lead marketing email campaigns to help raise the profile of the charity whilst increasing engagement and uptake of services.

Key Responsibilities

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• Manage the day-to-day email marketing calendar.

• Prepare email marketing data for targeted marketing emails using the CRM, ensuring correct personalisation of emails.

• Create and send centralised marketing emails and newsletters including use of dynamic content, segmentation techniques, A/B testing.

• Monitor email marketing trends whilst supporting ideas for the charity’s online marketing campaigns.

• Monitor email activity to ensure open, click to open and unsubscribes rates remain within the organisation’s agreed parameters.

• Report on email engagement rates to understand which customers are most and least engaged with our email activity.

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Experience

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• Experience of planning, creating and delivering targeted email marketing campaigns.

• Hands-on experience using a marketing automation platform (e.g. Account Engagement Email (Pardot), Salesforce Marketing Cloud, Mailchimp, Dot Mailer or similar).

• Skilled in audience segmentation for targeted communications within a regulated or data-sensitive environment.

• Confident managing marketing data within a CRM system, including data cleansing and de-duplication.·    

• Proven record of monitoring and reporting on campaign performance metrics.

• Knowledge of email marketing best practice, including segmentation, automation, personalisation, A/B testing, andoptimisation techniques.

• Understanding of email performance metrics and how to interpret data to inform improvements.

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Please send your CV and cover letter to naomi.b@ellwoodatfield.com

Application deadline Thursday 16th April.

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