Email Marketing Officer
The Opportunity
The opportunity
Ellwood Atfield are partnering with a youth advocacy charity who work closely with teachers, celebrities and government to advocate for a greater focus on physical activity and wellbeing in schools.
The charity is looking for an Email Marketing Officer on a10-month maternity cover basis. In this role you will lead marketing email campaigns to help raise the profile of the charity whilst increasing engagement and uptake of services.
Key Responsibilities
- Manage the day-to-day email marketing calendar.
- Prepare email marketing data for targeted marketing emails using the CRM, ensuring correct personalisation of emails.
- Create and send centralised marketing emails and newsletters including use of dynamic content, segmentation techniques, A/B testing.
- Monitor email marketing trends whilst supporting ideas for the charity’s online marketing campaigns.
- Monitor email activity to ensure open, click to open and unsubscribes rates remain within the organisation’s agreed parameters.
- Report on email engagement rates to understand which customers are most and least engaged with our email activity.
Experience
- Experience of planning, creating and delivering targeted email marketing campaigns.
- Hands-on experience using a marketing automation platform (e.g. Account Engagement Email (Pardot), Salesforce Marketing Cloud, Mailchimp, Dot Mailer or similar).
- Skilled in audience segmentation for targeted communications within a regulated or data-sensitive environment.
- Confident managing marketing data within a CRM system, including data cleansing and de-duplication.
- Proven record of monitoring and reporting on campaign performance metrics.
- Knowledge of email marketing best practice, including segmentation, automation, personalisation, A/B testing, and optimisation techniques.
- Understanding of email performance metrics and how to interpret data to inform improvements.
Please send your CV and cover letter to alex.c@ellwoodatfield.com by Wednesday 4th March to learn more about this opportunity.
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