Appointed - Head of Digital at the British Academy

  • Location: Central London
  • Salary: £50,000
  • Ref: RW-1706-4741
  • 2017-06-19T00:00:00+00:00
  • Ellwood Atfield

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The British Academy is looking to reshape their communications team.

The British Academy is a voice that champions humanities and social sciences. As a national body they support the study of people, cultures and societies, past, present and future.
Their purpose is: to be an independent Fellowship of world-leading scholars and researchers; a Funding Body that supports new research (nationally and internationally); and a Forum for debate and engagement.

The opportunity:

This is a pivotal role in the organisation as the British Academy is currently reviewing and re‐shaping all aspects of the organisation’s communications activity, with a particular focus on how they use digital channels to communicate with their diverse audience. This newly created Head of Digital position will be a central role in a communications transformation project placing digital at the heart of the organisation’s strategy.
You will own the entire digital department and develop and implement a new strategy, including formatting existing channels and introducing new ones. As part of the Communications Management Team, you will manage and develop a digitally forward-facing team of staff, as well as contributing to the Communications Strategy. This will also include working collaboratively with other managers across the disciplines, and developing a community of editors.

Main responsibilities include:

Digital Communications

  • Act as the Digital Communications Champion for the organisation, promoting a digital‐first approach
  • Provide leadership of the Academy’s websites and other digital channels, with particular focus on UX and IA
  • Develop a roadmap of digital priorities
  • Manage the production of rich media, including the budget for the external commissioning of content
  • Develop the Academy’s social media strategy, ensuring channels and content aligns with the brand
  • Produce and commission research to ensure the effectiveness of our communications

Channel management

  • Provide editorial management of the Academy website
  • Advocate for the user, ensuring excellent User Experience across all platforms
  • Keep up to date with new developments in digital and feed opportunities into the Academy’s Digital Roadmap
  • Develop a range of processes and systems to support the management of our digital channels
  • Use analytics to regularly review the performance of the site
  • Enhance the Academy’s SEO, through active management of content
  • Project manage the development of new channels
  • Develop a community of Content Editors, providing active training and support to ensure high standards
  • Support colleagues to modernise their communications

Leadership and management

  • Lead and manage a team of two assistants
  • Deputise for the Director of Communications in her absence
  • Play an active role in the Communications Directorate Management Team, contributing to cross‐team development
  • Play an active role in the wider Team Leaders network, contributing to organisational efficiency and effectiveness
  • Oversee a significant budget

Required skills and experience include:

  • Demonstrable record of achievement in delivering significant results for an organisation from digital communications
  • Demonstrable experience of leading digital transformation for an organisation
  • Extensive experience of developing multi‐channelled digital communications strategies
  • Experience of managing digital transformation projects, with associated budgets and staffing
  • Educated to degree level or equivalent, ideally in a humanities or social sciences discipline   
  • Strong leadership skills with the ability to inspire and lead a team – experience in people management is beneficial
  • Excellent interpersonal skills, able to communicate effectively with people at all levels  
  • Ability to engage and motivate non‐specialists to create change
  • Ability to gather and interpret research and insight to make user‐focused decisions
  • Political judgement and the ability to make sound business decisions
  • Ability to persuade and negotiate with internal and external stakeholders
  • Ability to manage completing demands and prioritise and delegate accordingly