Social Media Manager

Ellwood Atfield are working with a leading global law firm to appoint a Social Media Manager, which sits in the business development, marketing and communications team.

We are seeking a talented and highly capable social media and digital communications professional who lead a team and foster a engaged network of internal advocates in a global organisation. 

Role purpose

We are looking for an experienced social media manager who can lead and inspire a team, create and execute a global social media strategy, and manage and optimise content, community and paid campaigns across various platforms.

The firm’s ambition is for social media to be used across the organisation as an integral part of the marketing mix, creating original content and interacting with their network – helping them to build their contact group, develop their personal brand, generate leads and communicate the firm’s strengths.

The ideal candidate will have a passion for social media, a deep understanding of the professional services sector and its audiences, and a proven track record of delivering results and impact. They will be able to influence both colleagues in marketing and the wider business to leverage social channels in line with the firm’s wider marketing strategy.

The person in this global role will be supported by a social media executive and a freelance specialist, as well as channel managers in all of the firm’s key markets and the role reports directly to the global head of corporate communications.

Key responsibilities

• People management – lead, mentor and inspire a talented social media team; foster a culture of collaboration, creativity; be the go-to social media expert
• Content & community management – provide a diverse range of internal stakeholders with expert social media advice, empowering them to utilise social media channels; optimise the firm’s Haiilo advocacy tool to encourage others to share content; work with BD and wider marketing colleagues to identify and reach out to clients; cultivate and manage online communities across social media platforms
• Social Strategy – create and execute a global social media strategy to drive engagement in; build strong relationships with internal and external stakeholders, including marketing, communications, business development, partners and subject matter experts, to understand and deliver on their social media needs; keep abreast of the latest social media trends, platforms and features and leverage them
• Issues management – monitor the firm’s channels for any comments or content that might pose a reputational risk and respond appropriately, in consultation with colleagues from external comms and risk functions
• Paid strategy – manage and optimise all aspects of PPC performance, from targeting, bid strategy, content, performance optimisation and on site conversion; set up and run effective paid social campaigns (X/Twitter and LinkedIn), using various formats such as sponsored ads and messages, conversation ads and InMail
• Measurement and evaluation – set and track KPIs and metrics for campaigns and channel performance, using data and insights to inform decision making and improvement
• Training – lead on a training programme for the firm’s partners and employees on how to set up their own accounts and use social media effectively for business networking and client research and development

Key requirements

• Substantial experience in digital communications, media relations or related field
• A passion for social media and deep understanding of its role in developing and maintaining relationships with clients, colleagues and wider stakeholders
• Significant experience managing social media as part of an integrated marketing approach within the B2B sector
• Excellent collaboration and leadership skills to be able to persuade and influence across the firm
• Excellent communication skills, both written and oral
• Excellent interpersonal and influencing skills with all levels and across cultures
• Experience in working within large, complex, global organisations
• Very high attention to detail with analytical and problem solving skills
• Responsive, proactive and innovative
• Ability to work under pressure and juggle multiple requests