Complex issues rich environment working with industry leaders and innovators.
This leading trade association represents one of the UK’s most high profile and regulated global industries. Their sector is a major contributor to the UK economy with an inspiring story around people, innovation, science and UK economic success. As part of the Media Relations team you will be responsible for crafting and sharing this story through proactive and strategic communications as well as impactful use of digital channels.
Reporting to the Head of Media Relations you will be responsible for:
- Implementing a media relations strategy, by turning complex evidence into compelling stories, to deliver across national and trade print, broadcast, publications and engage with digital and social media.
- Driving a proactive campaigning approach to media relations activities through planned programmes and activities underpinning key industry policy agendas.
- Developing clear positions, case studies and story concepts, turning content and evidence into compelling messages and stories
- Building and developing strong personal relationships with the media at a national and regional level across consumer, trade and specialist channels – including sector specialist, business and political journalists / editors.
- Working closely with the trade association' members and Board to ensure their support and advocacy of the media relations strategy, programmes and approaches
- Ensuring expert spokespeople are appropriately trained on how to engage effectively with a wide range of media audiences
- Driving the digital presence as a vital, current and engaging information source for multiple audiences which works to the benefit of the engagement campaigns that you will introduce
Key skills:
- Strong media relations experience ideally possibly gained within a highly regulated sector or within an agency environment.
- Strong skills in driving a proactive story, across multiple channels with the ability to gain a swift understanding of a complex sector with high levels of technically proficient stakeholders.
- Excellent understanding of working in a complex regulatory environment.
- Good networks with relevant media groups at national and regional level: print, broadcast and digital and the ability to develop strong and meaningful relationships with them.
- Team player and collaborator, working effectively with colleagues across the organisation with members and external stakeholders.
- Clear communicator with ability to engage and inspire others.
- Excellent digital skills.
To Apply for this position please click on the Apply for this Role button and submit a copy of your CV ensuring that you quote JO-1511-3192 in the subject line of your application.